“Fruit” is heterogeneous, including a broad set of varieties that can be consumed either in fresh form or in several processed forms. Countries that can effectively produce fruit in accord with international food safety regulations can access the international export market, especially in the EU and North America.
The remaining fruit can be processed—to extend its useful life far beyond the natural harvest cycle or to increase its inherent value, or both. So, opportunities to add value in the fruit sector are not just limited to processing. Indeed, developing fresh fruit exports is a golden opportunity for most large fruit producers today.